FEB 2019 CWTA Luncheon

Event Description:

TIME/DATE: Thursday, February 21, 2019 LOCATION: Dressler’s Midtown 12:00 – 1:30 pm

Event Details:

  • February 21, 2019
  • 12:00 - 1:30 pm

How Blockchain is Revolutionizing International Trade

There has been little or no innovation in the cross-border trade industry since forever. Global trade has conventionally been a manual process generating tons of documents such as letter of credit or product quality papers.

Enter: Blockchain.

Blockchain is a tamper-proof, decentralized and distributed digital record of transactions that create trust and is highly resilient. The World Trade Organization agrees: Blockchain’s potential trade-related applications are numerous and could significantly transform international trade. Blockchain could open new opportunities to enhance the efficiency of processes, help trade move closer to becoming paper-less, help administer intellectual property (IP) rights in a more efficient and transparent way and help fight counterfeits and enhance government procurement processes.

Beyond sectoral specific applications, Blockchain opens multifaceted cross-cutting opportunities. Blockchain could help build trust and enhance the transparency of supply chains. Blockchain has the potential to reduce a variety of trade costs substantially.

Blockchain also opens up new opportunities for micro, small and medium-sized enterprises and small producers from developing countries. However, these opportunities will only be realized if several key challenges are addressed, including technical issues such as scalability, interoperability, and legal issues.


Rob Norris
Blockchain Advocate, Neologix

Rob has 30+ years of business experience in creating and leading innovative technology businesses. He has leveraged his expertise in internet strategy and application development across health care, finan-cial services, ecommerce and data analytics businesses.

As an avid blockchain advocate, Rob comments,

“If you are of a certain vintage, you can remember when people didn’t see the Internet coming. Which makes a thoughtful person wonder, what’s the next big thing that I’m missing?

“In a word, it’s Blockchain.

“I’m a successful tech entrepreneur from the earliest days of the digital revolution. My companies have made healthcare understandable, banking simple and data insightful. A consistent focus on mak-ing technology easy-to-use for consumers has delivered long-term value, helping one of my business-es get purchased by a Fortune 500 and and another win a SXSW award. But I’m not done yet, because my excitement and enthusiasm for technology has redoubled — and all because of Blockchain.”